Understand How the ‘Me Too Syndrome’ Could be Killing Your Business
By Victoria Player
With more and more businesses going bust every single day it’s more important than ever to find your own unique position within the market place to avoid dying out like an old decrepit dinosaur of business.
Many small business owners come to me asking this question: “What do I need to do to be successful in my marketing?" The answer? Avoid being tempted to be just like your competitors. And quite frankly, it all comes down to being willing to ask yourself a tough question. Are you really being authentic and daring enough to stand out from the crowd? Are you willing to stand up and be different?
Why is it so Important to be Different?
Your business needs to be a true representation of who you are. It is so important to have a vision and a passion that means something to you. How else will you stay motivated enough to keep going through the good and bad times in years to come?
Your business needs to stand out from the crowd; it needs to be unique to capture the attention of potential clients. We all choose to work with different people for different reasons and the thing that makes you different is also what will make you unique and could well be your key selling point. Without it interested prospects will not have a compelling enough reason to pick you out from the sea of competitors.
Differentiate or Die!
Being boring and being a ‘me too’ business will only prove to suck the life force out of anything you have to offer. Katharine Hepburn said it best when she said: “If you’re not standing out – then you are blending in with the wallpaper.” Never has there been a truer word!
So ensure that you really are putting yourself out there in a ‘different and special way‘ and inject your own personality and creativity into everything you do.
What have you done to make yourself unique? What impact has it had on your ability to attract clients and increase sales? Share your comment here.
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ABOUT THE AUTHOR:
Victoria Player works with coaches and other women entrepreneurs to reach MORE people, change MORE lives and create a better lifestyle for themselves and others by utilising email, information products and the Internet. To get your FREE audio training program packed full of practical how-to business building advice, visit www.VictoriaPlayer.com