Information Marketing: How to Get Clients to Pick up the Phone and Call You
By Victoria Player
The word MARKETING for many new business owners is little more than a dirty word! It’s often not considered to be congruent with the ethos of their type of business. Many people also have a distinct aversion to the idea of marketing because they associate it with sales. Does this sound a little like you? Well, now you don't have to!
What Is Info Marketing?
Info marketing involves a completely different way of thinking. It’s centred on ‘giving’ rather than ‘getting’. It’s a powerful way of building a relationship of trust and credibility with people who visit your website or blog by giving them what they want, easily accessible, valuable information and takes away what they don’t want, a sales pitch. Now doesn’t that feel as though it falls in line with your values?
Info marketing materials come in many formats from an email newsletter, special reports, a course of email tips, articles, recorded audio programs, training videos and ebooks to name but a few. You may well have come across some of them already.
The Benefits of Info Marketing Techniques
Stop ‘Chasing’ and Start ‘Cultivating’
When you share your knowledge with your prospects and clients it enables you to stop ‘chasing’ them for business and to start ‘cultivating’ long-term relationships.
People love those that are generous and helpful. Think how happy you would be to receive valuable information about a subject that you are interested in and that’s packed full of helpful tips and advice.
With time people become familiar with you. They get to know who you are and how you think and they begin to understand exactly what type of products and services you offer. They begin to trust you because they see you as a credible source of valuable information and advice.
Believe me; it won’t be long until they pick up the phone to ask for your advice!
Convert Prospects Into Paying Clients
When you create info marketing materials you have the opportunity to introduce people to your services without risk. Through your writing prospects begin to understand the results they might expect to achieve as a result of working with you.
The reason most small business owners struggle to turn a stranger into paying client is because they have not yet overcome their buying concerns. For example, coaching can be perceived as being quite costly. Most coaches expect their prospects to jump head first into purchasing a service that they have no real understanding or experience of.
By offering a variation of info products at different price points you give your prospects the opportunity to experience you and your services at a lower risk free price before committing to the purchase of your higher one-to-one services. It helps break down scepticism and builds a sense of familiarity and trust.
Create A Passive Income
Here’s the good bit! Info marketing techniques provide an extra revenue stream that enables you to make money with little effort. Once you have created your products and materials they will work for you effortlessly, earning your extra cash whilst you are away, busy on other projects or even whilst you sleep!
Become An Expert
The other major benefit of info marketing is that you become a credible authority within your market niche. You are perceived as being an expert and this builds credibility thus allowing you to charge higher fees.
Conclusion
If you’re anything like me you’re very much focused on supporting and helping your clients to achieve results. Isn't info marketing a great way to share valuable information that will help them, whilst at the same time successfully marketing your own practice or business?
Compare this with sales-based marketing and decide which you like most! Which method do you think is congruent with the ethos of your business? How does this fall in line with your beliefs and values? Which would you rather be doing, info or selling-based marketing?
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ABOUT THE AUTHOR:
Victoria Player works with coaches and other women entrepreneurs to reach MORE people, change MORE lives and create a better lifestyle for themselves and others by utilising email, information products and the Internet. To get your FREE audio training program packed full of practical how-to business building advice, visit www.VictoriaPlayer.com