Have You Joined the Twitteratti?
By Victoria Player
Are you part of the ‘Twitteratti’? If you're not then you should be!
If you lack the time and energy to post to your blog at regular intervals then why not try Twitter? It acts as a mini blog post between your regular blogs posts. If you’re busy or have less to say but still want to generate 'top-of-mind awareness' with your target market then this is the service for you!
Twitter started in 2006 and with an estimated 2.2 million users it really is becoming a powerhouse in online communication.
It’s often referred to as a micro-blogging system, allowing users to stay in check with their subscribers (followers) via frequent status updates 140 characters at a time. Another way to understand the basic concept behind Twitter is to look at it as an instant messaging system that updates your entire list of ‘followers’ simultaneously rather than one at a time.
But how can it be used for marketing purposes?
Well, the aim of online marketing is to get people to click through to your website where they can find out more about you. The beauty of Twitter is that it’s a very quick and simple method to get click-throughs and when people do, they are more likely to buy/convert than those that click through via other marketing sources.
It’s also worth mentioning here that you must avoid blatant spamming. Don’t forget, when people are online they are looking for quick, easily accessible information and you will be regarded in a favourable light if you can offer value to your followers.
To get an idea of how Twitter can be used to raise your profile and increase visibility I recommend you get your own account at Twitter.com today. Begin by following savvy Internet marketing folk and observe how they utilise Twitter for business purposes and in what proportion they send out ‘tweets’ (messages). You may also wish to follow me at www.twitter.com/VictoriaPlayer.
Check out this video to find out more and don't forget to set up your Twitter account today!
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ABOUT THE AUTHOR:
Victoria Player works with coaches and other women entrepreneurs to reach MORE people, change MORE lives and create a better lifestyle for themselves and others by utilising email, information products and the Internet. To get your FREE audio training program packed full of practical how-to business building advice, visit www.VictoriaPlayer.com