Every day I meet and work with women who are struggling in their business. They’re struggling because they can’t get anyone to say “Yes” to their offers. They’re struggling because they’re not bringing in enough money. They’re struggling because they can’t afford the help they need. Or they’re finding it difficult to find the money and/or time to make things happen. I’m sure you have many similar stories of your own.
The biggest problem throughout is that women become accustomed to their struggle. They tell their ‘story’ of lack so often that they begin to believe it. They say to themselves, “When I have more [money/time/experience] I’ll be able to [insert desired outcome].”
Your story of lack becomes a predominant though that’s stuck on replay. Without knowing it women are replaying the very thing that they don’t want on autopilot day and night. Eventually it’s internalised and becomes a limiting belief. The very thing you DON’T want starts to show up in your existence over and over again, and reaffirms the unwanted as truth.
As a result women live with the pain of their unwanted situation for longer than they need to. They are so accustomed to it that they become anesthetized to their struggle. Their feelings of lack and ‘not enough’ become the norm. Eventually they’re reduced to being trapped by the ‘story’ and limitation of their situation.
I experienced something similar myself recently. My son is 2 years old, I’m a single mother and we don’t see or receive support and financial help from my son’s father. This had become my story of lack. I felt burnt out and overwhelmed by the sheer weight and responsibility of bringing up a child alone, being a good mother, running a business full time, whilst having to “bring in the bacon” single handed.
My lesson came when I realised that it wasn’t my situation that was holding me back from all that I desired, but the ‘story’ I attached to it. It was the story that I was telling myself about my situation that pinched me off from the wealth of abundance that was available to me. My situation didn’t change at all, but the shift in my awareness did, and allowed a flood of miraculous opportunity to open up for me.
So, today I want to share 2 essential entrepreneurial mindset shifts that will help you transform your story of lack into a story of success and abundance, and bring to you the very thing you are seemingly struggling to receive.
Mindset Shift #1: Choose to See Opportunity in Every Challenge
It’s easy to get wrapped up in the discomfort and lack of an unwanted situation. We get so caught up in fighting through the unwanted, that we fail to see the opportunity that is sitting there right in front of us. It’s as though we are unable to see the bushes for the trees!
Where there is lack, there is always opportunity. So be mindful of where you choose to put your attention and focus. In doing so, you will uncover choices that you may not have previously been aware of. Before long you’ll be making decisions that empower you, thus moving you away from the unwanted, and rapidly towards the success you desire. Don’t make the same decisions and expect a different outcome.
Mindset Shift #2: There is Something for You to Learn Within Every Challenge
Every business challenge is a gift. Each gift shows up in different clothing. It may show up dressed as pain, self doubt, fear of failure, fear of rejection, fear of someone saying “No,” feelings of not being good enough, challenge, lack of time, lack of money, exhaustion, overwhelm, trouble with the kids, trouble with hubby or even illness.
Just know that everything you desire is right behind each of those challenges. In the same way that we find the most beautiful, valuable diamond deep within the earth’s crust amongst the hardest of rocks. So too will you find the glorious breakthrough amongst the hardest of your challenges. Walk through these consistently, and you will soon be experiencing the joy, success, financial freedom and a true sense of achievement that comes with entrepreneurial breakthroughs.
Don’t let your story of lack dictate your reality. Know that I believe in you. Know that you have what it takes to reach new levels of excellence in your business. And remember that your breakthrough and transformation IS quite literally a thought and decision away… and I’m here to help if you need me!
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